Link Building
In some ways, to have a successful website, you have to enter a popularity contest. For Google et al to recognise your site as an authority on your subject (and therefore rank it highly), you have to have a number of ‘votes’ to indicate that your content is worthy of sharing.
In digital marketing and SEO, this means links from other websites, that, if clicked, take a visitor from their website to yours. If these are in place, it signals to the search engines that you’ve got something worth linking to, and therefore you know what you’re talking about.
So, a big part of our SEO strategy for your site will involve making connections to acquire links to your site, building your trust and authority within your industry. There are nearly 20 different types of links, and we’ll work out the best mix that’ll help you in your niche.