Our SEO Cornwall service helps you to put your best foot forward and increase your visibility in search engines such as Google and Bing. What does this mean? Ultimately this will lead to more visits on your site, improved conversions, increased trust in your brand and new clients!
We offer a comprehensive range of SEO Cornwall services from our base in the South West. Providing service and support to any size business, we cater for self-employed clients through to eCommerce platforms with thousands of products.
As SEO Consultants, we cover all aspects of the search engine optimisation process, from initial site audit and competitor analysis, right through to Technical SEO, link building and content marketing.
As the old adage goes ‘you’ve got to know where you are to work out how to get to your goal’.
That’s why the first thing we do as part of our optimisation strategy is to analyse your website as it currently stands. This allows us to see the areas where your site is performing, and the opportunities to make things work better for you.
This will give us a great deal of information for the core of our SEO strategy, allowing us to put into place everything that will get the website matching up with your business goals.
Twinned with your site audit, we also look at your competitors, both direct and indirect. This gives us a broader picture of your industry. We get into the detail of what they’re doing right to make themselves rank and cherry pick the best bits to add to your strategy. After that comes the fun part – we get to be creative and look at ways that you can be better than the competition.
Thats not the end of it either. Over the years we’ve worked with 100s of different business, so have had the inside line on things that generally work and those that don’t. If we spot something we think will add value for your customers, we’ll mention it, be it a service you’re not yet offering, or possibly a better way of doing things.
Once we know the lie of the land in terms of how your site is currently performing, and the competition you face, we then look at the opportunities that are out there for you.
The first part of this is keyword research, looking at keywords and relevant topics that we can get you ranked for. We have many different ways to do this, looking at what’s out there in terms of competition, and using premium SEO tools alongside the likes of Google Search Console to generate ideas.
Once we’ve put together a solid list of keyword topics to aim for, we’ll then look at mapping those to your existing pages where possible, and then coming up with a plan for generating content to fill in the gaps.
Once we know which keywords we’re aiming for and have mapped some of them to existing pages, we’ll go about optimising these specific pages to make sure they’ve got all the right content to be attractive to your visitors (and therefore search engines).
Not only that, as a digital marketing company, we’ve worked with 100s of businesses to kick start, and improve their online presence. This means that whilst we’re helping you to improve your content for SEO purposes, we’ll also look at ways to help your website convert visitors into clients – two services for the price of one!
What’s a 302? Where do I find my sitemap? Why isn’t my page showing up in Google?
Exactly the kind of questions that shouldn’t be stopping you from running your business – and the kind of queries we love to get our hands dirty with!
After auditing your site we’ll have a good idea of any issues that need to be solved. We also use tools such as Google Search Console and other dedicated SEO applications to help identify areas for improvement. Technical SEO is a discipline all of its own, but we’ll make sure there’s nothing under the hood of your site getting between you and your customers.
Do you need a website? Check out our web design Cornwall services.
Content marketing is the process of creating, publishing and circulating content to help suit the needs of your existing audience, as well as attracting new visitors.
We look at the topic relevant keywords that couldn’t be mapped to your existing content, and help to build out resources through new pages and blog posts, to help you become an authority in your area of expertise.
What’s more, it’s widely reported that search engines like new and updated content, so drip feeding new elements to your site will help the overall game plan, as well as giving you new things to talk about on social media, etc.
In some ways, to have a successful website, you have to enter a popularity contest. For Google et al to recognise your site as an authority on your subject (and therefore rank it highly), you have to have a number of ‘votes’ to indicate that your content is worthy of sharing.
In digital marketing and SEO, this means links from other websites, that, if clicked, take a visitor from their website to yours. If these are in place, it signals to the search engines that you’ve got something worth linking to, and therefore you know what you’re talking about.
So, a big part of our SEO strategy for your site will involve making connections to acquire links to your site, building your trust and authority within your industry. There are nearly 20 different types of links, and we’ll work out the best mix that’ll help you in your niche.
Come again?!
Well, there are 2 different approaches to search engine optimisation. One is to use less-than-savoury (black hat) techniques to trick search engines. This can occasionally yield short term results but is always found out and the site in question eventually gets penalised. Heavily. Alternatively you can use ‘white hat SEO techniques’ which do things the right way, building for sustainability and longevity.
Needless to say we use nothing but white hat methods as we strictly follow Google (and their search engine) guidelines to get the best from your site.
As you’ve probably gathered from our ramblings above, we like to do everything the right way. From the quality of work we provide through to the experience of working with us, we’re always working to get the best outcome for all.
With our SEO packages, every single client we work with benefits from the following:
Unlike a lot of SEO companies, we don’t believe in trying to tie you down in to a contract. We let our results speak for themselves by establishing, and working to, a measured and detailed SEO strategy that aligns with your business goals.
We are a full service design company and absolutely love the fact that we can be considered your one stop shop for marketing.
How does this help? Well, part of the optimisation process is to work on and add content to your site. Not only can we help with that, but also being web designers ourselves we will make sure everything is on brand to fit in with your existing styling.
Beyond this, we can also supplement your marketing efforts by offering our social media management and print design services to help you keep everything under one roof and reduce your time and marketing management costs.
Looking to get started with an SEO company in Cornwall? Get in touch today!
