Ok, so the title is a little dramatic, but the sentiment of this post is not. Even if things are going well with your business and you are happy with your website, its always nice to check in once in a while to keep things on the right track. Sometimes it can feel like maintaining your car (I mean, who really checks their tyre pressures every week like you’re supposed to?!) but just taking 5 mins to review these three points could really help.
1. Is your site responsive?
It’s now a widely known fact that more Google searches are performed on mobile/tablet than on desktop/laptop. We’ve started covering details about responsive web design in a separate series of blog posts, but the starting point is always to check. One way you could do this is by firing up your smartphone and looking at your website. Does the content look readable without you having to zoom in? Is navigating your site easy on your phone? Hopefully the answer to these two questions is yes, but if not your site may not be responsive.
Either way, the acid test is Google’s Mobile-Friendly tester, which can be found here. Pop your web address in to this tool and you’ll get a response within seconds as to whether Google thinks your site is responsive or not.
Bottom line: If Google comes back and reports your site to be mobile friendly, you can tick this one off and move on to the next. If however, your site is not fully responsive, and Google is telling you as such, now might be the time for an update. If you’d like to know how to move forward with making your website responsive, get in touch today and we’ll talk you through the process.
2. Are Your Contact Details Easily Accessible?
The chances are that a great many of the visitors of your site are aware of your business, they are just looking for contact details to get in touch.
In this situation, your website has just one job, to make sure your contact details are prominent from the off. Have a quick look on both your computer and smartphone to ensure your phone number (at the very least) is easy to get to.
Bottom Line: If your details aren’t easily visible you could be losing out on customers. If you’re in a bricks and mortar store, this is especially important on mobile where your customers could be out and about trying to find you.
Have you checked your competitors’ websites recently? If not, now is the time to have a look. From a wider business perspective, it’s always good to know what your competitors are up to to make sure you’re at least on a par with your product/service offering, if not better. From a more website specific perspective its the same, to make sure your website is at least as good as theirs, if not better. Take an unbiased look at their site to see what they are currently doing better than you and work out how to implement this in to your own strategy.
Similarly, its worth looking out for major updates to competitors’ websites. Nowadays, SEO is commonplace in most business’ marketing strategies; if you competitor has just carried out a major update, its likely this will come with an improvement to their SEO. This means they could overtake or get further ahead in search engine rankings.
Bottom Line: Just like you would in the real world, keeping on eye on your competitors to make sure you staying ahead of the game should be a regular feature in your marketing activity.
Checking these things are a minimum to make sure your staying ahead of the game with your website. If you’d like to talk to us about improving your website and/or marketing activities, you can get in touch here.